Not too many colours used, mainly blacks and whites and blues which works well together and does not make the advert too complicated. The use of glow on some of the white text allow for easier reading and makes the name of the band and album stand out. The biggest text on the advertisement is the name of the band as well as the album name and the release date. The advert is trying to promote the album and band by letting the audience know their names in big, bold and glow text. They are also trying to make the release date as legible as possible so the audience knows when to get the album. The name of the band is on the top of the Ad so that it catches the attention of the audience first.
Websites and a logo on the bottom corner of the advert say where the album can be bought as well as the site to the band's webpage if anyone wants to know more information about the band. Simple head shots of each band member are shown, helping viewers to recognise the band in other situations, such as if they appear on television. Use of shadows on the faces of the members and serious poses gives an ominous and powerful image which allows it to hit the viewers stronger and grab their attention quicker.
Below the release date it states the names of two singles from the album. It is another promotion technique to sell the album; the advert states the name of two well known singles from the album in an attempt to sell the album better.
A brighter counterpart of the above advertisement using greens and white. They integrate the album cover with the advertisement which will make it easier for the viewers to recognise the album cover.
-Includes release date (states that it is already out) - crucial for the audience so they know when they can buy the album. Also states how viewers can get the album; says it is available on CD and download.
-Includes singles that will be on the album - to promote the album more; if a track liked by viewers is on the album it will make it more likely for the audience members to buy the album.
-Fonts of text compliment the image and colours used in the advertisement to give the advert an underlying/signature theme or genre
-Bold and capital text on name of the band to make it more eye-catching and signifying its importance
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