Basics - Age and Gender - the target age is between 15 and 25, the video will most likely target males.
Talk about visual style of music video - if they prefer a story (narrative) with the video, if they prefer seeing the artist in the video, if they prefer a performance based video, favourite style of video, if they watch videos, if they watch the music video more than just listen,
Genre - If they enjoy the type of genre of our music (ska/pop), if they prefer any other genres (hip-hop/rock/classical/RnB) - if they listen to more than one type of genre, favourite genre
Other artists/bands - if they listen to other artists with a similar genre to ours, if they prefer listening to other artists, what other artists (for comparison)
Where and how - Where do they hear about music, social networking/word of mouth/TV/Youtube, how they buy their music, CD/digital download/, where they buy their music from, iTunes/Amazon/HMV/Other,
what device or how they listen to their music, iPod/TV/Youtube/MP3 player/Other
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